- Instagram Influencer or Luxury Travel Advisor — The Best Job in the World? Instagram Influencers Are you thinking luxury travel influencer sounds like a great job? Thousands claim the title on Instagram, but few succeed in turning their posts into a profitable career. Those that do are amazing, but most are influencing other influencers in an echo chamber of those looking for free travel. As Instagram clamps down […]
- Where to Go in 2019: Travel Advice or Travel Advertorial? Ignacio Maza and Jean Newman Glock #itscomplicated “Where to go” travel lists are ubiquitous. Everyone has one, top ten lists are click-bait on social media but how can you trust that they are not driven by advertiser dollars? #itscomplicated The conventional wisdom is that you can’t trust any of us who write about travel while accepting […]
- Full Disclosure: Embracing Age, Defying Labels and a New Job Embracing Age, Defying Labels I can get a senior discount, sometimes. I am a grandmother times 4.5. I rarely admit the first, adore the second but not the preconceptions that come along with the term. But in the interest of full disclosure, and in light of the diminishing effects of botox, I have decided to come […]
- Can Social Media “Sell” Travel? Thank you Travel Weekly for asking. Here is the original link to my interview with Travel Weekly. Travel Industry Survey 2015 Photo Credit: Illustration by TandaV/Shutterstock Travel Weekly’s Travel Industry Survey 2015 Social life Travel professionals use several methods of marketing — the Travel Industry Survey tracks the relative use of a dozen […]
- Luxury Travel Advisor July 2015: Jean Newman Glock Article from Luxury Travel Advisor Magazine July 2015. Original Article can be found here. Jean Newman Glock of JNG Worldwide has become so successful in the social networking arena, she’s no longer selling individual travel; rather she’s consulting for other travel advisors and suppliers, as well as with the Signature Travel […]
- Tweeting and Travel: Lessons From the Road What have I learned during my second year of sharing my travels on social media? The good, the bad and the….wonderful. My first article: A Year of Tweeting and Travel: A Beginner’s Perspective can be found here. Many of the lessons I learned that first year are still true today but in the rapidly […]
- Working Around the World Means Being Connected When I travel for work I need data coverage that is strong and often in very remote places. When I am on vacation, I can wait for wifi coverage at a hotel or try to load pictures on London’s cloud, but when traveling for work, I need constant, predictable coverage. Why would I pay for global […]
- Luxury Travel Consultant — The Best Job in the World? We have all seen the headlines and read about the demise of the travel consultant (aka travel agent). Online booking agencies, booking online directly with suppliers and now with Google entering the market big time, all appear to have replaced the need for the travel advisor. Was this death notice posted prematurely? Or is the […]
- What is the ROI on Social Media? What a nice tweet to wake up to. From a new Follower (now virtual friend) from India. She says Jordan is now on her 2014 travel list after reading my tweets about Jordan with Petra National Trust. What is the ROI on Social Media? Woke up to this tweet: Prachi Joshi @DelishDirection @PNTJordan #Jordan makes it to […]
- Travel Pinfluencer? Honored. Thanks Pinterest! Travel is visual, beginning, middle and end. No doubt about it and Pinterest is the perfect social media platform for sharing travel inspirations. If you don’t use it for travel, you should. I am honored to have been asked by Pinterest to join their first ever “Travel Pinfluencers” group. A group of Pinterest users […]